Premios Nominados

  • Toca Boca

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    Toca Boca is a play studio that makes digital toys for kids. "We think playing and having fun is the best way to learn about the world". Played by both children and their parents in more than 160 countries, Toca Boca digital toys have been downloaded more than 50 million times to date. The apps are available in English and Spanish.


    Link to Campaign/Brand.

  • Que Rica Vida

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    Considero que genera gran cantidad y calidad de contenido y apunta específicamente a la comunidad latina, con recetas y notas relacionadas a las diferentes festividades y costumbres de cada país.


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  • Movistar - DDB Argentina

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    Movistar junto a DDB lanzaron la campaña de video online “Tus amigos siempre a mano”. La campaña estuvo compuesta por 12 episodios de una mini-serie que se publicó una vez por semana durante los meses de septiembre, octubre y noviembre de 2013 en el fan page de Comunidad Movistar. www.facebook/comunidadmovistarargentina.


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  • AMGW

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    We are a full service digital, advertising and public relations agency headquartered in Miami, Florida. We also have regional offices located in Miami, New York, San Francisco, Dominican Republic, Panama, Venezuela, Colombia, Brazil, Argentina, Spain and China. Some of the prestigious brands that our organization represents: Maybelline, Dominican Republic, Ikea Caribe, Pioneer Latin America, LG Electronics, Timberland, Hugo Boss, among others.


    Link to Campaign/Brand.

  • Nike - "Arriesga Todo"

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    Nike Football presentó su campaña mundial "Arriesgalo todo" para el Mundial de Brasil 2014. La campaña destaca a los mejores jugadores de fútbol del mundo. La creatividad estuvo a cargo de Wieden + Kennedy y la agencia de medios es Mindshare. La campaña tiene un fuerte componente digital: videos en línea, acciones en el sitio web, redes sociales (#arriesgatodo). También presente en OOH, medios gráficos y TV en Latinoamérica.


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  • Samsung S5 - Latinoamérica

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    Finalmente luego de su campaña en inglés, Samsung S5 lanzó su campaña un mes atrás en Latinoamérica de su nuevo teléfono móvil. La agencia de medios de la compañía es Starcom en la región.


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  • GM Colmotores Colombia - "Síndrome de gol atravesado SGA"

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    La campaña muestra una serie de vídeos realizados por Sancho / BBDO para Chevrolet Colombia en donde muestran a varios fanáticos del fútbol que sufren del "síntoma de gol atravesado" por los 15 años de Colombia fuera de un Mundial de Fútbol. La campaña también tuvo fuertes componentes en redes sociales y medios digitales.


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  • PAL

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    Tras 5 años de vida, PAL, Periódicos Asociados Latinoamericanos, se ha convertido en la mayor asociación de prensa de Latinoamérica, constituyendo la más completa oferta editorial del mercado latinoamericanO. La lectoría de los medios de PAL, más de 14 millones solo con los diarios dominicales, representa su éxito, que aumenta gracias al apoyo de lectores y anunciantes. Juntos sobrepasan los 4 millones de ejemplares de periódicos impresos los domingo.


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  • GDA

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    GDA es un consorcio exclusivo integrado por los once periódicos independientes con más influencia en Latinoamérica: La Nación (Argentina), O Globo (Brasil), El Mercurio (Chile), El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Universal (México), El Comercio (Perú), El Nuevo Día (Puerto Rico), El País (Uruguay) y El Nacional (Venezuela).La audiencia de GDA excede los 5 millones de lectores diarios y 10 millones durante los domingos.


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  • Revista ¡Hola!

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    ¡Hola! se encuentra presente en Latinoamérica en México, Argentina, Colombia, Costa Rica, Chile, Ecuador, Perú y Venezuela. También en Centroamérica de la mano del Grupo Cerca desde noviembre del año pasado. Tanto en México como Argentina, la revista tiene una circulación de 85 mil ejemplares por semana.


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  • PAL Periódicos Asociados de Latinoamérica

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    La mayor organización de periódicos en Latinoamérica. En apenas tres años ha incrementado sus ventas pan regionales y servicios de publicidad, promociones, etc.


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  • DataXpand

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    DataXpand is the first DMP (Data Management Platform) and Data Marketplace for online advertising in Latin America & Hispanic audiences. DataXpand has been evangelizing Data & Audience buying methodologies to the largest advertisers in the region, while working hard on building the largest data marketplace with first-hand data for Latin America.


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  • MediaDesk

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    MediaDesk is the first demand side platform (DSP) created specifically for the Latin American market with proprietary, customized real-time bidding (RTB) technology. MediaDesk combines massive inventory from sources like RightMedia and DoubleClick with a user-friendly platform that fits Latam online market needs, including the ability to pay for campaigns using local currency like pesos and reais. With MediaDesk, advertising, media and interactive agencies can use programmatic buying to connect their clients with Latam's 300 million Internet users through a simple, convenient platform that allows for precision targeting and optimization.


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  • Impaktu

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    Impaktu is Latin America's largest online video advertising network bringing the most innovative in-stream video formats to the region. Impaktu is the first Latin America media company to offer IAB rising star video formats and custom interactive video formats including Social Pre-Roll, Impakt Ads, Impaktu Extenders, Branded Pre-Rolls and Mobile video. Impaktu delivers campaigns to over 18 countries in Latin America and the US Hispanic Markets reaching and engaging audiences, at scale.


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  • Elemento L2, LLC

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    Elemento L2, LLC was founded in Chicago on June 14, 2011 and currently has 15 full time employees. Headquartered in Chicago, with teams in Atlanta and San Diego, elemento L2 provides planning, management and execution of experiential campaigns anywhere in the country and Latin America. Elemento L2 is the multicultural agency that drives word of mouth and consumer engagement. They are your unconventional multicultural marketing agency that remains strategically focused on four main areas of expertise: experiential, public relations, shopper marketing & digital. Elemento L2 is committed to delivering highly creative and integrated multicultural programs adaptable across multiple channels, strongly founded in relevant data and cultural insights. Elemento’s client portfolio includes companies such as Barcel, Beam Global, Coca-Cola, the State of Illinois & Target and works to strategically reach the evolving and rapidly-growing multicultural markets in the United States.


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  • CELISTICS

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    CELISTICS, is an intelligent logistics company that operates in 16 countries, with 23 offices throughout Latin America. In 2013, the company launched a rebranding initiative, covering all countries were operates. The Integrated Marketing campaign included all key audiences such as clients, partners, employees and media. Considering it is a B2B enterprise, the company had to tailor the messages in order to maximize the results. In the last 12 months the campaign covered: 1) Online Presence – using as vehicle its own website, social media and targeted online ads; 2) Customer Engagement – through email marketing; 3) Thought Leadership – attending Key event across Latin America; 4) Media Relations – reinforcing its relationship with media throughout the region; 5) Employee Engagement – replicating the external campaign for an internal audience of more than 2000 employees and 6) Branding – repositioning the company and updating all its collaterals. In more than 8 months, the campaign, carry out by Edelman, SRP Design and Modiv agencies as key partners reached more than 200 clients, 300 key stakeholders and identified 20 new prospects; increased company’ online presence by 8,31%; improved media coverage with 28 dedicated articles, among others metrics. In 2013 the company grew 18% in volume and with an increased EBITDA of 50% year over year.


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  • Media 8

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    Media 8 continúa produciendo productos creativos de gran calidad a sus clientes, desde contenido a diseño para grandes marcas en la región. En cuestiones operativas ha demostrado ser capaz de trabajar eficientemente en todos los canales y variadas herramientas, incluidas las de desarrollo propio.


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  • Brandigital

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    Brandigital, the apparently unreachable dream of two entrepreneurs: Alejandro Méndez and Mario Postay, was founded in 2002 under the slogan “the lives of people is and will be more and more digital” (before Facebook, Twitter, the iPhone, Google+ and so much more). They were not mistaken. Today, over 12 years later, Brandigital has an active portfolio of 35 top clients in Europe and Latin America, such us adidas, MasterCard, SAP or Avon. Brandigital relies on an interdisciplinary team of more than 110 people in its offices in Buenos Aires, Córdoba, México DF, Barcelona, Santiago de Chile and Bogotá. And it has diversified in different spin offs, like Digleek and Apalusa, to offer a 360º digital service and be in line with the leading technology regarding digital evolution. Due to its origins and history, Brandigital’s DNA is 100% digital, young and creative, combined with a vast technological backup. It is independent and thanks to its efforts and numerous successful cases, it has become one of the most important digital agencies in the region. Brandigital has had the ability to adapt itself to the successive revolutions (regarding habits and technologies) because what holds the company is not a specific know-how, but a philosophy: to integrate all the brands experience and the people on the internet.


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  • Playful Interactive

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    Playful Interactive es una agencia en la que en cada proyecto resalta nuestra tecnología creativa, creando una notable diferencia entre las demás agencias Latinoamericanas. Contamos con un gran equipo multidisciplinario que nos ayuda a lograr los proyectos creativos, hemos desarrollado grandes proyectos para marcas como Televisa, Grupo Chespirito,OXXO, Pinturas Berel, Mary Kay, CEMEX, American Airlines, Club de Fútbol Tigres, Sigma Alimentos, entre otros. Hemos sido reconocidos internacionalmente por los Webby Awards en el 2012, Communicator Awards en el 2012 y 2013, W3 Awards en el 2012, Davey Awards 2012 y Premios Quórum en el 2012.


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  • GlobalMind

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    After fourteen years, Global Mind has become one of the leading independent digital marketing agencies in Latin America. Headquartered in Buenos Aires, Global Mind has nine offices across the Americas, including Mexico, Colombia, Chile, Argentina, Peru, Ecuador, United States and Canada. This year, the agency opened a new office in Costa Rica in order to serve the increasing demand of its clients in Central America and the Caribbean.
    Global Mind provides 360° innovative marketing solutions with focus on the digital and interactive field. GlobalMind has been always guided by a core principle --creating not only digital tools and solutions, but strategies and integral experiences utilizing all platforms and devices.
    Global Mind has clients such as Sony, Gatorade, Nextel, Pioneer, Oster, Universal and Costa Cruises. Also, Global Mind acquired in the last year new clients like Netflix and Epson at the regional level; Peugeot, Diamond Films and YPF (the national oil and gas company) in Argentina; as well as El Tiempo, BBVA and Credomatic from its office in Colombia.


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  • Visa “Airport Magazine Points”- OMD Latam

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    VISA Points - In-flight Magazine with LAN as partner. The challenge was to drive inbound consumers to make a quick stop at the ATM before leaving the airport. We designated “Visa points” on the terminal maps showing the closest ATM location in each destination terminal. Also, we drove passengers to the terminal maps in the magazine from the flight tracker inflight video screen with 10 sec display ad with a strong call to action: Pick up your magazine now, go to the airport map and find the closest VISA point to safely withdraw local cash!
    Results Touchpoints Clear, consistent messaging across three principal touch points before our clients leave the airport: IN Magazine, Tracker map within inflight entertainment, and 240 airport screens spread out in the airports. Over 600,000 international passengers were exposed to the campaign per month during flight. Business results Visa showed positive increases in Long Term Impact metrics: • Inbound withdrawal increased 9%, # of transactions increased 7% • Accepted Worldwide +3pts • Is the most innovative


    Link to Campaign/Brand.

  • Samsung Galaxy

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    Samsung lanzó su teléfono móvil en Latinoamérica con una fuerte y agresiva campaña multimedia. En México se lanzó el 8 de abril con elementos gráficos unificados a nivel global.


    Link to Campaign/Brand.

  • Canon - Interruptions

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    JWT México creo la campaña para Canon “Interruptions” bajo el lema “Que una llamada no interrumpa tus fotos”.


    Link to Campaign/Brand.

  • Bradesco Brasil - WMcCann

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    La campaña del Banco Bradesco "Tudo de BRA para voce" creada por WMcCann Brasil muestra todo lo que el banco puede ser, bajo el concepto que "BRA es todo lo que el mundo quiere". La campaña tuvo activaciones en espacio público, medios gráficos, videos en línea, TV y redes sociales.


    Link to Campaign/Brand.

  • Volskwagen México - DDB México

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    VW México y DDB México lanzaron la campaña gráfica para su modelo Beetle "Emoticon". La campaña se realizó bajo el lema "The 21st Century Beetle".


    Link to Campaign/Brand.

  • ECOTURF

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    This print deserves the latin American print Advertising campaign award because is creative and offer the main advantage that is the appearance, is so real that the rabbits comes closer and try to eat it.


    Link to Campaign/Brand.

  • Capital Activo

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    This print, deserves the Print American Advertising Campaign award, because, the idea is simple and transmit the main advantage of the company, that is that they are faster than the others competitors and they offer faster response about credits to customers.


    Link to Campaign/Brand.

  • Impremedia - California Endowment, “La salud empieza aquí”

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    The Asegurate (Get Covered) Health Campaign, funded by The California Endowment, had as its objective to educate Latinos in California about The Affordable Care Act and to enroll the uninsured into the new online health insurance marketplace provided by Obamacare.
    ImpreMedia strategized on themes with the client and launched coordinated editorial and advertising series. These included, on the print editorial side, weekly health advertorials. Articles were published in all ImpreMedia CA papers.This also included a full advertising campaign in all publications, promoting enrollment events and upcoming content as well as delivering poignant messages about healthcare stats among Latinos, a fully branded microsite, educational videos produced in house and an informative, and portable-size glossy booklet.
    Results: As enrollment closed, The White House revealed that 8 million people had enrolled in healthcare through the online marketplace. Out of those, 1.4 million were Californians.


    Link to Campaign/Brand.

  • Impremedia - Honda “FuelersTV”

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    FuelersTV is a web show of 10 episodes featuring Hispanic Millennium in major US Cities. The show features their favorite places to eat, nightlife, sports, shopping among other eclectic activities, that are considered the best kept secret within New York, Los Angeles, San Francisco, Miami and Chicago. Impremedia, created, planned and executed this concept exploring the opportunities between the Millennium Hispanic demographic and the launch of the new Honda Civic Coupe. We combined high quality video and music production, native advertising, social media and standard media to create and distribute great engaging content for our audience using a digital platform focused in mobile and desktop.


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  • Havas Media - Nina Ricci

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    Havas identify a seamless fit between the Once Upon a Time show in Sony and Nina Ricci's Nina L'eau brand, due to brand attributes of fantasy, romanticism, modern day princess. Both brand revolved about the same theme and therefore were a natural fit for content marketing campaign. The Target for both the brand and the series are highly digital, which led to a multi-screen media activation encompassing Tune ins and billboards inviting viewers/target to participate on a FB trivia with Nina Ricci's global fan page. The trivia application was also promoted via facebook to both fans of the brand, of the series and friends of friends. The ultimate goal of the campaign was to collect a CRM base for the client and as added value push trial of the perfume at store. At the end of the trivia participation consumers were shown information about the nearest store along a sampling/offer message in order to push the visit to POS.


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  • Havas Media - Carolina Herrera Sublime

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    Havas identified the need for brands to engage with luxury consumer beyond the spot. These type of consumer are inquisitive and seek behind the scene information about the brand. They seek information they can later leverage within the social group. With the aim of positioning Carolina Herrera's new launch, Sublime, beyond a spot, Havas partnered with Discovery to bring to consumers the story of the Carolina Herrera Fragrance house and create a sense of closeness between consumer's and the house main spoke person and fragrance developer, Carolina Herrera Baez. The campaign sought to create the highest reach within a selective consumer group. The goal was to create awareness through this group of consumers and generate conversation around the brand and its new product launch.


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  • Impremedia - FuelersTV

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    FuelersTV is a web show of 10 episodes featuring Hispanic Millennials in major US Cities fueled by curiosity and originality. The show centers its attention in 10 young creative latins (The Fuelers) who highlight their favorite places to eat, dance, play sports, go shopping among other eclectic activities in the cities they live.
    Impremedia, created, planned and executed this concept exploring the opportunities between the Hispanic millennials demographic and the launch of the 2014 Honda Civic Coupe. We combined high quality video and music production with native advertising, social media and a extensive media plan to promote FuelersTV. The results? 64.0000 video views in YouTube in 2 months, with an average of 6.3K views per video, and average of 2000 views per day and with a completion rate of 61% per video.


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  • GLO (MSN) - The 13th Floor Studios

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    The 13th Floor Studios offered a flexible in-house operation, with state-of-the-art, in-house, publishing, video, music and audio capabilities for MSN and their GLO lifestyle magazine in the USH, Brazil and Latin America.


    Link to Campaign/Brand.

  • Puerto Rico Does it Better

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    La agencia Media 8 realizó un ecosistema digital para el Departamento de Turismo de Puerto Rico en donde se incluyen una serie de videos en línea promocionando a Puerto Rico como destino turístico. Entre la serie de videos se encuentran "Beaches", "Golf", "Adverture", "Nightlife" and "Exploring".


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  • Nestlé Chile - ODESUR 2014

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    La Organización Deportiva Suramericana organiza los juegos 2014 en Santiago de Chile. Nestlé es patrocinador oficial de los juegos.


    Link to Campaign/Brand.

  • TOPPINGÜE

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    This video deserves the video marketing campaign award because it reach different targets that didn´t know us before. Now our fan page has more "likes" and the store, sells more. With this video and song, that was created exclusively for this campaign "Combinaciones perfectas" that means, Perfect combinations, we could transmit the idea of sharing not only our products but also magic moments between our customers.


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  • Open English - Spaguetti Western & Persuaychon

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    Open English created an outstanding par-regional advertising campaign with two new TV ads in January of 2014: Persueychon & Spaghetti Western. These two ads became massively viral in all Latin America and US Hispanic. The ads on youtube register over half a million views each and another 12 million views on fb. In addition, the ads triggered tens of thousands of tweets in the region (just type in "persueychon" on topsy.com). The punch lines in the TV ads "Persueychon" and "Coman Mamey!" became vox populi throughout Latin America in a matter of days.


    Link to Campaign/Brand.

  • Havas Media/ Carolina Herrera

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    Havas identified the need for brands to engage with luxury consumer beyond the spot. These type of consumer are inquisitive and seek behind the scene information about the brand. They seek information they can later leverage within the social group. With the aim of positioning Carolina Herrera's new launch, Sublime, beyond a spot, Havas partnered with Discovery to bring to consumers the story of the Carolina Herrera Fragrance house and create a sense of closeness between consumer's and the house main spoke person and fragrance developer, Carolina Herrera Baez. The campaign sought to create the highest reach within a selective consumer group. The goal was to create awareness through this group of consumers and generate conversation around the brand and its new product launch.


    Link to Campaign/Brand.

  • Havas Media- Nina Ricci

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    Nina Ricci - Campaña digital en FB en asociación con el programa Once Upon a Time con amplificación en cable. Realizamos una promoción con el principal objetivo de recolectar data para el cliente y llevar a punto de venta. Creamos una app enpáginaa global de NR en FB con co-branding de OUAT con una trivial sobre cuentos de hadas y la fragancia. Las personateníaa que darnos su info y al final reciban la dirección de la tienda más cercana con incentivo de visita - sampling/discount. En cable creamos piezas usando escenas del programa invitando a las personas a participar para ganar una vista al set del programa y conocer a los actores. Los resultados fueron muy buenos y a nivel de content encontramos una manera de crear un indirect endorsement del programa hacia la marca a través de licensing. El programa y la fragancia comparten muchos valores - enchantment, magic, romanticism- por lo que fue una integración muy orgánica.


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  • Sony VAIO - GlobalMind

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    In 2013, Sony VAIO was looking to develop a comprehensive and innovative online initiative for the launching of two of their most emblematic laptop designs. The products offered a broad variety of innovative tools and functionalities especially useful for artists, designers, musicians and other creative professionals. GlobalMind came up with the idea of developing an online museum formed by master pieces created by artists across Latin America. The main goals of the campaign were: to connect with VAIO´s key target audience and create fresh by creating relevant and viral content , showcase VAIO´s new models (VAIO® Fit multi-flip™ PC and VAIO® Tap 11) through a real user experience that will resonate among the target audience.
    A variety of videos were recorded, also a virtual gallery was then created on VAIO´s fan page for Latin America and it was called The Real Version of VAIO.
    The initiative was supported with paid ads, organic posts and video content on You Tube providing a comprehensive strategy to catapult the results of the campaign. Just in the first month, preliminary results evidenced the success of the initiative. In just 30 days, The Real Version of VAIO secured an unprecedented 95,668 daily tab impressions and more than 35K page views, 29K visits and almost 28K unique visitors. Organic content related with the initiative secured 10,106 likes and VAIO´s fan page got 19,613 net likes during the first month the tab was live.

    http://globalmind.la/clientes/portada/SupportMaterialsVAIO.pdf


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  • Gatorade “Virtual Marathon” – OMD Latam

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    GATORADE and OMD Latin America launched “Virtual Marathon Insights”. The strategy and the idea came from the streets of Mexico to the mountains in Chile. We transformed the runners experience into an attractive and innovative game in which Gatorade leads an unprecedented hydration education platform.
    The first Virtual Marathon was designed; a game that invites runners and running clubs to train and prepare for a month in the same fashion as a physical marathon, gain minutes towards the race and finally run a live virtual race, advancing according to their knowledge and with the support of their followers. To further promote the virtual marathon, a call to action was aired on ESPN, co-branded banners were placed on both partners’ sites, and posts on Facebook and Twitter amplified reach and further engaged runners.
    Results and Effectiveness The Virtual Marathon generated a viral effect where each participant reached an average of 5,000 people; more than 8 million impressions. Race day generated an average of one tweet per second for three consecutive hours. A total of 10,278 tweets were generated during the Marathon. Positive comments increased by 75 % amongst runners who ran 80,000 virtual kilometers, enough to run twice around the world!


    Link to Campaign/Brand.

  • Open English / Persueychon + Spaghetti Western

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    Open English created an outstanding par-regional advertising campaign with two new TV ads in January of 2014: Persueychon & Spaghetti Western. These two ads became massively viral in all Latin America and US Hispanic. The ads on youtube register over half a million views each and another 12 million views on fb. In addition, the ads triggered tens of thousands of tweets in the region (just type in "persueychon" on topsy.com). The punch lines in the TV ads "Persueychon" and "Coman Mamey!" became vox populi throughout Latin America in a matter of days.


    Link to Campaign/Brand.

  • BUSCOPAN - SapientNitro

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    Buscopan is a medicine for any kind of abdominal pain. It’s the best solution because it’s an antispasmodic, healing the principle of pain. But people only think of medicine when they feel pain. And many times, they substitute Buscopan by analgesics or something similar. The challenge: to make people remember Buscopan even when they are not feeling pain. We created a game for tablet and mobile. The objective is simple: untie the knots in the belly region (the knots represent the pain). To do this, you have to memorize a sequence of sounds and colors emitted by the knots. If you lose, you can use Buscopan to keep playing. You can also compete with your friends on Facebook to make the experience more social and fun. With this game, we talk about a boring theme (pain) in a very funny way by positioning the product as a belly solution. We could also get a better approach with men – usually, Buscopan was used by women for menstrual colic, which created the idea that this medicine is only for girls, but it’s not. In the first week, the game reached 10,000 downloads in the App Store and Google Play. People spent an average of 8.5 minutes playing with the app.

    http://awardedwork.com/Buscopan_Untie


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  • Havas Media- Nina Ricci

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    Nina Ricci - Campaña digital en FB en asociación con el programa Once Upon a Time con amplificación en cable. Realizamos una promoción con el principal objetivo de recolectar data para el cliente y llevar a punto de venta. Creamos una app enpáginaa global de NR en FB con co-branding de OUAT con una trivial sobre cuentos de hadas y la fragancia. Las personateníaa que darnos su info y al final reciban la dirección de la tienda más cercana con incentivo de visita - sampling/discount. En cable creamos piezas usando escenas del programa invitando a las personas a participar para ganar una vista al set del programa y conocer a los actores. Los resultados fueron muy buenos y a nivel de content encontramos una manera de crear un indirect endorsement del programa hacia la marca a través de licensing. El programa y la fragancia comparten muchos valores - enchantment, magic, romanticism- por lo que fue una integración muy orgánica.


    Link to Campaign/Brand.

  • Microsoft Advertising /Sudacannes The Egos Battle

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    Because it is an amazing and creative campaign to cover The Festival of Cannes,and it is a plus because of the good use of Skype platform and social networks that were involved. The Egos Battle Sudacannes 2013 the campaign revolved around the Ego Battle website where everyone in the advertising community could test their ego size and challenge to duel their colleagues and friends, with the aim of evolving from Junior to Director! During the battles the participants had the support of an expert on this field, Dr. Humberto EGO who shared via Skype his advice with the participants. The Super Ego came from Argentina with 84,820 points, participated in 3,000 Battles and won an Xbox! The campaign achieved pick up across 12 trade media outlets, went viral on social networks, increasing Twitter followers by 70% and achieving 1 million hits on Twitter and 250,000 on Facebook. Watch this video for more details on this highly successful campaign.


    Link to Campaign/Brand.

  • Head & Shoulders - Starcom - Microsoft

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    It is a huge campaign between Head & Shoulders and Starcom Miami as their media agency, wanted to take engagement with the LATAM Male audience to the next level in an innovative way not only to generate awareness of the new Head&Shoulder Mentol Fresh version recently re-launched but also to drive association with the brand’s ultimate celebrity endorser, soccer superstar, Lionel Messi. To create this experience h&s became the main sponsor of Microsoft’s World Cup multi-platform effort, Rumbo 2014, a custom video channel for men dedicated to soccer, entertainment, lifestyle and celebrities presented by Sergio Goycochea, one of the top 20 goalkeepers in World Cup history. MSN also produced exclusive content for h&s including more than 6 photo galleries around Messi and custom product placement and video transitions within 9 video interviews with key Latam soccer players such as Falcao, Serna, Romario and Cannigia. With more than 16,000,000 Pageviews in 8 weeks the brand was able to connect with 772,000 unique users (+20 Pages per User) across 6 different Latam markets (Mexico Peru, Argentina, Chile, Colombia, Ladmar) truly bringing to life the h&s experience.


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  • Visa “Check-In “ – OMD Latam

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    Client: VISA
    Agency: Omnicom
    Media: Cable TV, Social Media, E-commerce, online video and e-mail marketing
    Title: Check-In VISA

    VISA cardholders love to travel.We became that partner for our Visa cardholders throughout their entire journey: from planning and booking, to enjoying their travel experiences, we gave them real peace of mind Challenge Our client had a big goal: Make VISA the preferred paying method for traveling in Latin America.
    Through social media channels, Facebook & Twitter, we allowed participants to choose their favorite Latin American destinations. Also, we partnered up with Discovery Networks and launched in primetime our exclusive branded TV show: Check-In VISA. After the show aired, offers became available to our cardholders on the biggest travel website in Latin America, Despegar.com. Lastly, a newsletter provided a constant stream of informative destination content. The show was supported online and on cable with promos.
    Results The great thing about this program is that everyone benefitted from the engagement. Rating for TLC in Latin America showed a growth of 133% between 2012 and 2013 compared with the previous year. Our strategic alliance with Despegar.com was hugely successful, with Visa becoming the preferred payment method on the site with a 51.28% share of all transactions - a growth of 16 percent in 4 months. Purchases from all the countries to the specific destinations increased on an average of 67%. The largest increase came from Venezuelan consumers who increased their use of Visa on Despegar.com by 150%. Despegar.com reported that the sales of airline tickets and hotel reservations, hit new heights, with more volume during the campaign than at any other time of the year. Check-In VISA, Discovery Channel and Despegar.com - partners in one of a kind travel experiences.


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  • Open English - Persueychon

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    Open English created an outstanding par-regional advertising campaign with two new TV ads in January of 2014: Persueychon & Spaghetti Western. These two ads became massively viral in all Latin America and US Hispanic. The ads on youtube register over half a million views each and another 12 million views on fb. In addition, the ads triggered tens of thousands of tweets in the region (just type in "persueychon" on topsy.com). The punch lines in the TV ads "Persueychon" and "Coman Mamey!" became vox populi throughout Latin America in a matter of days.


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  • Havas Media- Nina Ricci

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    Nina Ricci - Campaña digital en FB en asociación con el programa Once Upon a Time con amplificación en cable. Realizamos una promoción con el principal objetivo de recolectar data para el cliente y llevar a punto de venta. Creamos una app enpáginaa global de NR en FB con co-branding de OUAT con una trivial sobre cuentos de hadas y la fragancia. Las personateníaa que darnos su info y al final reciban la dirección de la tienda más cercana con incentivo de visita - sampling/discount. En cable creamos piezas usando escenas del programa invitando a las personas a participar para ganar una vista al set del programa y conocer a los actores. Los resultados fueron muy buenos y a nivel de content encontramos una manera de crear un indirect endorsement del programa hacia la marca a través de licensing. El programa y la fragancia comparten muchos valores - enchantment, magic, romanticism- por lo que fue una integración muy orgánica.


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  • Martin Kogan

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    Martin co-founded Headway Digital, the first Programmatic Media Company in LATAM, opening the region to one of the latest advanced in media technology: Programmatic Media Buying, DSP, Data Management Platforms and Real Time Bidding, spreading untapped know-how and advertising opportunities. In three years Headway Digital opened offices in Mexico, Colombia, Chile and Argentina, serving Programmatic Media Solutions to the largest agencies and brands of the region, including Brazil.
    http://www.headwaydigital.com


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  • Mario Cordon

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    Mario's creativity has been evident in all Open English commercials, but the last two (Spaguetti Western and Persueichon) surpassed previous success. Mario combined a very educated Marketing insight with brilliant advertising pieces.


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  • Christian Storandt

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    Christian Storandt is CEO and co-founder of The 13th Floor Studios. The company is already meeting content demand for the Hispanic and Latin American markets with creative original quality content, with a cost-effective strategy and delivered in real-time. Their key to their model is that they have a team of strategists and storytellers that are multi-disciplinary and multi-lingual (English, Spanish and Portuguese). They are content developers with specialties in original, curated and co-created content.


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  • Alejandra Palomares

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    Ms. Palomares serves as account executive for L and L Broadcasting. The company has several radio stations that serve the latino community in San Antonio, TX including KLEY 95.7 FM, KSAH 104.1 FM, KSAH 720 AM, ESPN The Zone 1250 AM, and Deportes 720 AM. Programing and marketing is aimed at serving Hispanics and the company has exceeded all goals with not only serving Hispanic population but also most importantly, Hispanic businesses. The company also runs numerous community programs such as those that educate the Hispanic population with immigration issues, tax issues, various other legal issues, etc.


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  • Silvina Moschini

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    Es fundadora de la firma Intuic, presidenta de KMGi, cofundadora de ransparentBusiness.com, una aplicación basada en Internet que está revolucionando el mundo del trabajo virtual, también fue Vicepresidente de Comunicaciones de Patagon.com y escribió el libro «Claves de Marketing Digital».


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  • Dove - Ogilvy Brasil

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    "Real Beauty Sketches", la campaña se vio en toda Latinoamérica y tuvo presencia en redes sociales, medios digitales, tv spots y medios gráficos.


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  • Axe Random - Ponce

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    Axe y la agencia argentina Ponce lanzaron la campaña multi-plataforma del nuevo producto del desodorante "Axe Random".

    La campaña se lanzó en Argentina, Uruguay, Chile, Perú y Colombia y se vió en spots televisivos, videos en línea, medios impresos, medios digitales y cine.


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  • Germán Herebia

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    Germán Herebia es CEO de Redmas. Redmas, una empresa de Cisneros Interactive, es una de las principales redes de publicidad digital en América Latina y el mercado hispano de Estados Unidos. En el 2013, RedMas lanzó ‘Audience’, una plataforma tecnológica que asegura a anunciantes directos y agencias de medios, la compra de espacios publicitarios en forma centralizada en sitios afines mediante un modelo de precio de subasta en tiempo real. n la actualidad, la red cuenta con 20.000 publishers afiliados y alcanza una audiencia en línea y móvil de más de 103 millones de usuarios únicos en la región. RedMas también comercializa las propiedades de Yahoo!, eHowenespañol y PERFORM en varios países de América Latina.


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  • EFE

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    La primera agencia de noticias en español y la cuarta del mundo, con más de setenta años de trayectoria. Una empresa informativa multimedia con una red de periodistas mundial, con más de tres mil profesionales de 60 nacionalidades. Trabajan en 120 países, con cuatro mesas de edición en Madrid, Bogotá, El Cairo (árabe) y Río de Janeiro (portugués).

    http://www.efe.com/efe/noticias/america/2


    Link to Campaign/Brand.


Editorial Staff

Portada Staff